Kirby's Book Review on TRIBES by Seth Godin

Seth Godin talks about people having common interests, referred to as tribes. These tribes are spread out and need someone to gather them and to lead them. He talks about the effects on social networks like Twitter, and how people are following other people they want to listen to. What's also interesting in the book is on his topic about creating Movements.
This book gives great insight for leaders. It is not the usual leadership book. It takes on from the perspective of marketing and business. The basic concept is that you have something you are very passionate about, and most probably there are those like you out there and they need a leader. If there are no leaders, there will be no followers. He poses a challenge to turn groups into tribes. And there are two ways to do it, a shared interest and a way to communicate. The book gives relevant, up to date concepts on what tribes need. Tribes will open your eyes to many possibilities and why the world needs you to be a leader.

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