MADE TO STICK teaches us the way to communicate our message effectively. The authors help us understand how we can attract and surprise the audience with our marketing approach. Many propaganda, advocacies, and commercials are made but easily forgotten, in other words, their messages don't STICK. The book suggests a formula for sticky messaging. It's spelled SUCCESs. S for simple, U for Unexpected, C for Concrete, C for Credible, E for Emotional, and S for Stories. The book is presented in a non-technical manner and is quite entertainin
g to read. The stories and examples in the book give very good insights that we can apply in business or personal life.Click Here to Find out more about MADE TO STICK
